https://gustavorates.com ¯\_(ツ)_/¯ Tue, 06 Apr 2021 03:44:41 +0000 https://gustavorates.com en https://gustavorates.com/header Thu, 18 Mar 2021 23:26:01 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/header Selected WorkMMXX <img width="181" height="268" width_o="181" height_o="268" data-src="https://freight.cargo.site/t/original/i/e6a29f075af85fcfc5e766301b8c40715c278231656689ac29a3442a739d2a4a/Layer-0.png" data-mid="102521927" border="0" data-scale="38" src="https://freight.cargo.site/w/181/i/e6a29f075af85fcfc5e766301b8c40715c278231656689ac29a3442a739d2a4a/Layer-0.png" /> (╯°□°)╯︵ ┻━┻ ︎︎︎︎︎︎︎︎︎ multidisciplinary designer / creative director – based in são paulo.&nbsp; long live the new fleshಠ_ಠ https://gustavorates.com/showcase-1 Thu, 18 Mar 2021 23:34:13 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/showcase-1 Overview&nbsp;︎ https://gustavorates.com/Info Thu, 25 Mar 2021 17:18:16 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/Info Info︎︎︎︎︎︎ Visual designer and art director. With 15 years of experience, I had the opportunity to work for companies like Wieden Kennedy, DDB, Wunderman Thompson, among others. I also love to work on personal projects.Currently working as Brand Experience Design Lead @ Nubank&nbsp; A few clients I have worked in the past years&nbsp;︎︎︎ Netflix, Coca-Cola, Sprite, Tramontina, Heineken, Ambev, Subway and others. Some recognition includes LAD Awards, NY Festivals, Cannes, Brazilian Design Biennal, CCSP, FILE (Electronic Language International Festival), Wave, among others.Contact me at &gt; gustavorates@gmail.com ︎︎ Linkedin ︎︎︎ https://gustavorates.com/caos Tue, 06 Apr 2021 03:44:41 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/caos ︎︎︎ Escola do Caos IDEscola do CaosArt Direction / Design <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/324e4a23beeccbbbad665237ef09bc7d74ae3a493f266681bc4b244a19df5ec4/CaosEscola_2_2.gif" data-mid="104364399" border="0" src="https://freight.cargo.site/w/1000/i/324e4a23beeccbbbad665237ef09bc7d74ae3a493f266681bc4b244a19df5ec4/CaosEscola_2_2.gif" /> Escola do Caos® Identity. 2020 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4db22a9b6f4e75e2cae2106e3dce8a9b5f0ebc513916ccbf02c2c4a988cfa7a9/04.jpg" data-mid="104365012" border="0" 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src="https://freight.cargo.site/w/1000/i/56b209627375b72aed024f5540435d9bf3191ec4dc50cfe8b684c42319de3f0b/manualCaos_0019.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/72beac2da1b18be6554bde3fe52b7611d8f7457112e46284d5897702fc9f76b1/manualCaos_00113.jpg" data-mid="104365202" border="0" src="https://freight.cargo.site/w/1000/i/72beac2da1b18be6554bde3fe52b7611d8f7457112e46284d5897702fc9f76b1/manualCaos_00113.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1330a15c866bef931115eaf1e8537fb3c61cc1aef281c2f95f8ac740422b6ea6/manualCaos_00115.jpg" data-mid="104365200" border="0" src="https://freight.cargo.site/w/1000/i/1330a15c866bef931115eaf1e8537fb3c61cc1aef281c2f95f8ac740422b6ea6/manualCaos_00115.jpg" /> ︎︎︎︎︎︎ Concept, strategy, design, art direction, motion graphics on the particles videos ︎︎︎ Gustavo Rates&nbsp; Strategy, planning and copywriting ︎︎︎ Danilo Janjacomo&nbsp; Main video motion design, soundtrack and editing ︎︎︎ Marcus Prado https://gustavorates.com/NovoPF Sun, 04 Apr 2021 20:43:24 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/NovoPF ︎︎︎ Novo PFInstituto AkatuArt Direction / Design / Illustration <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/4d275669769f94c22a6acc7889bf4e8642030fe5f5ed256167967d8e2da7f73c/8.gif" data-mid="104233744" border="0" src="https://freight.cargo.site/w/640/i/4d275669769f94c22a6acc7889bf4e8642030fe5f5ed256167967d8e2da7f73c/8.gif" /> Brazil wastes more than 26.3 million tons of food every year. These foods are also the base of our most iconic meal, the major symbol of Brazilian cuisine: the Prato Feito, or “PF” on popular culture. A traditional dish known for its oversized portions. 2019 <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/973f537807539b1ed097cc3cf2956ea848786d812f423efe0bcaab3c19029704/1.jpg" data-mid="104233790" border="0" src="https://freight.cargo.site/w/1000/i/973f537807539b1ed097cc3cf2956ea848786d812f423efe0bcaab3c19029704/1.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4344257a6d7c7025fcc4a60b361342dbc294ec89f5dffeb89a1f35b1f025003a/15.jpg" data-mid="104233848" border="0" src="https://freight.cargo.site/w/1000/i/4344257a6d7c7025fcc4a60b361342dbc294ec89f5dffeb89a1f35b1f025003a/15.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/a766bc6e673ae581a6cea48ab31b1be44a49110b2bf2219982fcac5fcf13db67/ooh_004.png" data-mid="104234050" border="0" src="https://freight.cargo.site/w/1000/i/a766bc6e673ae581a6cea48ab31b1be44a49110b2bf2219982fcac5fcf13db67/ooh_004.png" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/3b0495b823760bfcba85fcef84c1966a44b1339e86515b9ad471ed4a108e5216/10.jpg" data-mid="104233792" border="0" src="https://freight.cargo.site/w/1000/i/3b0495b823760bfcba85fcef84c1966a44b1339e86515b9ad471ed4a108e5216/10.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d6339399ec219e61e54ac0f1c12b18d06aab3ea8ba11c921f80029e50a6a181b/4.jpg" data-mid="104233789" border="0" src="https://freight.cargo.site/w/1000/i/d6339399ec219e61e54ac0f1c12b18d06aab3ea8ba11c921f80029e50a6a181b/4.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/9d9a51495153cf57fbf954e75443cf6064d3840de3839434529db7b90628387b/9.jpg" data-mid="104234182" border="0" src="https://freight.cargo.site/w/1000/i/9d9a51495153cf57fbf954e75443cf6064d3840de3839434529db7b90628387b/9.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/3badfbe86bb9e208d971655e2c22900dbb1a0d83e15785b5755686b94df7e392/17.gif" data-mid="104234052" border="0" src="https://freight.cargo.site/w/1000/i/3badfbe86bb9e208d971655e2c22900dbb1a0d83e15785b5755686b94df7e392/17.gif" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/9ffa4e5a187912b34bc7c62974e199ddde9a1e742d93e6c20aa9efa997f848ff/17.gif" data-mid="104233808" border="0" src="https://freight.cargo.site/w/1000/i/9ffa4e5a187912b34bc7c62974e199ddde9a1e742d93e6c20aa9efa997f848ff/17.gif" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e48e722f0d5121698c9bdd595002b2d7e0ea73c6522a5dbe5f0a575c30dffcdd/Screen-Shot-2019-11-29-at-19.08.39.png" data-mid="104234385" border="0" src="https://freight.cargo.site/w/1000/i/e48e722f0d5121698c9bdd595002b2d7e0ea73c6522a5dbe5f0a575c30dffcdd/Screen-Shot-2019-11-29-at-19.08.39.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ae0bb2a37efd7083f2af315f332a95f08096807f28c7da105a014f9c6b7eaa08/Screen-Shot-2019-11-29-at-19.07.51.png" data-mid="104234383" border="0" src="https://freight.cargo.site/w/1000/i/ae0bb2a37efd7083f2af315f332a95f08096807f28c7da105a014f9c6b7eaa08/Screen-Shot-2019-11-29-at-19.07.51.png" /> So, in order to save the environment, we came with a simple solution with a huge impact: rethink the standard portions served in every Prato Feito. To introduce it, a huge campaign was launched on Conscious Consumption Day. ︎︎︎︎︎︎ Concept, lead design, art direction, product design ︎︎︎ Gustavo Rates&nbsp; Concept and copywriting ︎︎︎ Julia Velo&nbsp; Concept&nbsp;︎︎︎ Adriano Brodbeck Design assistant&nbsp;︎︎︎ Isa Ramos Motion design, soundtrack and editing ︎︎︎ Marcus Prado &amp; Igor Pinheiro https://gustavorates.com/Flavor-Teaser Tue, 30 Mar 2021 00:52:59 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/Flavor-Teaser ︎︎︎ Flavor of Songs TeaserSpotify / Tramontina Art Direction / Design <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6aa6075185721995582c1af5b4fde0413fd8f1c3bc475dfccaa7613e2c38e886/scene02.gif" data-mid="103689211" border="0" src="https://freight.cargo.site/w/800/i/6aa6075185721995582c1af5b4fde0413fd8f1c3bc475dfccaa7613e2c38e886/scene02.gif" /> The whole Spotify collection turned into recipes. A short surrealist film about that. 2018 <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d6bc6cabb5a17989be644ec826ab47dcc9eae1b9be59446929f26a5f5b4b60ee/Screen-Shot-2021-03-29-at-22.25.25.png" data-mid="103690679" border="0" src="https://freight.cargo.site/w/1000/i/d6bc6cabb5a17989be644ec826ab47dcc9eae1b9be59446929f26a5f5b4b60ee/Screen-Shot-2021-03-29-at-22.25.25.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9ab32443ed5ab85165065e032c5edd0cc74a54196354ccd724b150405bb5f6d8/Screen-Shot-2021-03-29-at-22.10.38.png" data-mid="103690556" border="0" src="https://freight.cargo.site/w/1000/i/9ab32443ed5ab85165065e032c5edd0cc74a54196354ccd724b150405bb5f6d8/Screen-Shot-2021-03-29-at-22.10.38.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/082e99b762529307f45532d160c00d33246d986be79de205ac30c5c0a2fdb9eb/Screen-Shot-2021-03-29-at-22.10.53.png" data-mid="103690557" border="0" src="https://freight.cargo.site/w/1000/i/082e99b762529307f45532d160c00d33246d986be79de205ac30c5c0a2fdb9eb/Screen-Shot-2021-03-29-at-22.10.53.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/391c6bba164c72e1e238f25eac8a2b48299717795184732645f10cb2393cee8f/01.jpg" data-mid="103690395" border="0" src="https://freight.cargo.site/w/1000/i/391c6bba164c72e1e238f25eac8a2b48299717795184732645f10cb2393cee8f/01.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4b31fa18dc6de8c5a5cbdb0b0b461590ae362d7a8151593bc68f27ea5003b509/Screen-Shot-2021-03-29-at-22.27.45.png" data-mid="103690767" border="0" src="https://freight.cargo.site/w/1000/i/4b31fa18dc6de8c5a5cbdb0b0b461590ae362d7a8151593bc68f27ea5003b509/Screen-Shot-2021-03-29-at-22.27.45.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6e4709be1a13bc3ab2fa0b0448c4b898d3568779d0abd5672dcee3bd54c947d5/Screen-Shot-2021-03-29-at-22.11.17.png" data-mid="103690558" border="0" src="https://freight.cargo.site/w/1000/i/6e4709be1a13bc3ab2fa0b0448c4b898d3568779d0abd5672dcee3bd54c947d5/Screen-Shot-2021-03-29-at-22.11.17.png" /> ︎︎︎︎︎︎ Design, Art Direction&nbsp;︎︎︎ Gustavo Rates and João Mendes Copywriting&nbsp;︎︎︎ Kiko Borger&nbsp; Directed by Aline Lata &amp; Rodrigo Saavedra https://gustavorates.com/Flavor-of-Songs Sun, 09 Jun 2019 04:09:35 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/Flavor-of-Songs Flavor of SongsSpotify / TramontinaArt Direction / Design <img width="500" height="263" width_o="500" height_o="263" data-src="https://freight.cargo.site/t/original/i/6777328e0ece39efff02a9cde4f6bde601f608451f3e01ceef899521864dcca1/logo02.gif" data-mid="44074899" border="0" src="https://freight.cargo.site/w/500/i/6777328e0ece39efff02a9cde4f6bde601f608451f3e01ceef899521864dcca1/logo02.gif" /> The first synesthetic algorithm to transform music into flavors. 2019 <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/8c2793ff1fa2d8751c62cf4506ef3d9b6a007d7d8a1a29fcf3352ca7005fed32/scene01.gif" data-mid="44071815" border="0" src="https://freight.cargo.site/w/600/i/8c2793ff1fa2d8751c62cf4506ef3d9b6a007d7d8a1a29fcf3352ca7005fed32/scene01.gif" /> ︎︎︎ Partnering up with Spotify and with the help of a neuroscientist, a cuisine chef and a conductor, musical parameters of the streaming platform were correlated with cooking ones and transformed into data. All that put in a website where users can discover different recipes corresponding to every song of the streaming platform. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c78d1e0167d9258f62c4fdec0fc3cdf2b1e0644ddf3d8a6140c56fe43cb0c914/25.jpg" data-mid="104402065" border="0" src="https://freight.cargo.site/w/1000/i/c78d1e0167d9258f62c4fdec0fc3cdf2b1e0644ddf3d8a6140c56fe43cb0c914/25.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/582fb0f9e6eeead2d8b3b2fc239e76c24e021b43e06a278d069aec10fc6443a7/01.jpg" data-mid="44074920" border="0" src="https://freight.cargo.site/w/1000/i/582fb0f9e6eeead2d8b3b2fc239e76c24e021b43e06a278d069aec10fc6443a7/01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac90ee5ccf2e23604f25a44cdca52d3ec7c04988bd13a8d375401994cec9e95f/22.jpg" data-mid="104404554" 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data-mid="104409313" border="0" src="https://freight.cargo.site/w/1000/i/9e62a82a12eed779bd06d8c84e5273fbac4b9b59945f4125c191437f9504f983/01.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e3d8a0c881c3945985011f6aa301b37d9a76b222f43b928c5d6f768b5ccb48c1/06.jpg" data-mid="104409316" border="0" src="https://freight.cargo.site/w/1000/i/e3d8a0c881c3945985011f6aa301b37d9a76b222f43b928c5d6f768b5ccb48c1/06.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/89f99fdc849c5032bc7d96d1741058c85c2d5e0887d9ea85875d0af2db4aef2a/07.jpg" data-mid="104409309" border="0" src="https://freight.cargo.site/w/1000/i/89f99fdc849c5032bc7d96d1741058c85c2d5e0887d9ea85875d0af2db4aef2a/07.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/dfcdd704dcaf65830380efbfb3f94f78d079bdfc38d59986acc90bab3bf60b87/03.jpg" data-mid="104409314" border="0" src="https://freight.cargo.site/w/1000/i/dfcdd704dcaf65830380efbfb3f94f78d079bdfc38d59986acc90bab3bf60b87/03.jpg" /> ︎︎︎︎︎︎ Concept, design, art direction ︎︎︎ Gustavo Rates, João MendesCopywriting ︎︎︎ Kiko BorgerMotion design and editing ︎︎︎ Marcus Prado Creative Direction&nbsp;︎︎︎ Cassio Moron, Rodrigo da Matta https://gustavorates.com/suindara Tue, 30 Mar 2021 23:16:59 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/suindara ︎︎︎ Macadamias Suindara iDFazenda SuindaraDesign / Illustration <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b876051ecea7c322776aff8a80168e011cdd1111b3e6dcdc987021902c0985d/00.gif" data-mid="103788726" border="0" src="https://freight.cargo.site/w/1000/i/5b876051ecea7c322776aff8a80168e011cdd1111b3e6dcdc987021902c0985d/00.gif" /> Identity for Suindara®, a macadamia farm from Pereiras, São Paulo. 2019 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dabbab083ad04c795088d58b5db3633306b94c5f142dbcea2541b5090708780/15.gif" data-mid="104244806" border="0" src="https://freight.cargo.site/w/1000/i/5dabbab083ad04c795088d58b5db3633306b94c5f142dbcea2541b5090708780/15.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/170a980ab8c0677d3c2c58acb1883577537ad76c6fe005c0f090fb41e82c95d0/03.png" data-mid="103789116" border="0" src="https://freight.cargo.site/w/1000/i/170a980ab8c0677d3c2c58acb1883577537ad76c6fe005c0f090fb41e82c95d0/03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc203085c1bf1121d55ca178f61a1b5eb9ef9f2b7cf29b59eed5cc3a1f5c26df/16.jpeg" data-mid="104244805" border="0" src="https://freight.cargo.site/w/1000/i/cc203085c1bf1121d55ca178f61a1b5eb9ef9f2b7cf29b59eed5cc3a1f5c26df/16.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4cf4f14b0d0ec872541a5d764d45a295fbe91e98c37baa400183b6b48ef65d1/02.png" data-mid="103789117" border="0" src="https://freight.cargo.site/w/1000/i/a4cf4f14b0d0ec872541a5d764d45a295fbe91e98c37baa400183b6b48ef65d1/02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/574e7f452abf8a26e83b6bb74ce171f5598fc823c63143f8937bfaeea27b732e/17.jpeg" data-mid="104244804" border="0" src="https://freight.cargo.site/w/1000/i/574e7f452abf8a26e83b6bb74ce171f5598fc823c63143f8937bfaeea27b732e/17.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ada0091cad4ff309f95f836438c41053e6463ded97ccfa25e1fa1fcd543c6f33/04.png" data-mid="103789115" 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data-src="https://freight.cargo.site/t/original/i/768e0bc55804cd782f8e6d1a2ac03bd2612aaedd22367a1116535ed3317fb045/13.png" data-mid="103789106" border="0" src="https://freight.cargo.site/w/1000/i/768e0bc55804cd782f8e6d1a2ac03bd2612aaedd22367a1116535ed3317fb045/13.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/719a65dee6927ea00876b10329913517c3f242fd63821c6a122c9809b02447af/12.png" data-mid="103789107" border="0" src="https://freight.cargo.site/w/1000/i/719a65dee6927ea00876b10329913517c3f242fd63821c6a122c9809b02447af/12.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48b14dbab1f96dfaab768df7eb6fd7915ac5aab9d566b611c9b0a64fbd06254f/14.gif" data-mid="103789220" border="0" src="https://freight.cargo.site/w/1000/i/48b14dbab1f96dfaab768df7eb6fd7915ac5aab9d566b611c9b0a64fbd06254f/14.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c788bf065303a6b88a676f3bc521540b0c7fb36c88cf7976cb7a202cc456648/26.jpg" data-mid="104245103" border="0" src="https://freight.cargo.site/w/1000/i/3c788bf065303a6b88a676f3bc521540b0c7fb36c88cf7976cb7a202cc456648/26.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fca273fd46716b55a9451fc9c5fa3f5771d4766c6588c3c622bef9659f55badc/27.jpg" data-mid="104245105" border="0" src="https://freight.cargo.site/w/1000/i/fca273fd46716b55a9451fc9c5fa3f5771d4766c6588c3c622bef9659f55badc/27.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9accbb7c57f9add44965685b90f58c0b51914ca8e25b7a05f310d9ba6544849d/05.png" data-mid="103789114" border="0" src="https://freight.cargo.site/w/1000/i/9accbb7c57f9add44965685b90f58c0b51914ca8e25b7a05f310d9ba6544849d/05.png" /> ︎︎︎︎︎︎ Concept, design, illustration, art direction &amp; copywriting ︎︎︎ Gustavo Rates&nbsp; https://gustavorates.com/Olympikus-2018 Sun, 02 Jun 2019 20:53:16 +0000 ¯\_(ツ)_/¯ https://gustavorates.com/Olympikus-2018 ︎︎︎ Institutional / Rio MarathonsOlympikus Art Direction / Design <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/5370bc1475250bf06c82299da83c930d45aed5e277502247e22313a490d9f8ca/Daniel_MarencoOlympikus_ROOFTOP-8.jpg" data-mid="43960708" border="0" src="https://freight.cargo.site/w/1000/i/5370bc1475250bf06c82299da83c930d45aed5e277502247e22313a490d9f8ca/Daniel_MarencoOlympikus_ROOFTOP-8.jpg" /> Institutional campaign and Rio Half Marathon.Images by Camila Cornelsen &amp; Daniel Marenco 2018 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c6ec382b13880f4034d6bcaa380e8696413ea7a45791c8168af312b096de4bb/44.jpg" data-mid="104217483" border="0" src="https://freight.cargo.site/w/1000/i/6c6ec382b13880f4034d6bcaa380e8696413ea7a45791c8168af312b096de4bb/44.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57b00d99602d2b4bffdc6363d97126550635b1297bf61bbc53b11936994fed1f/43.jpg" data-mid="104217484" border="0" src="https://freight.cargo.site/w/1000/i/57b00d99602d2b4bffdc6363d97126550635b1297bf61bbc53b11936994fed1f/43.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/636d6a7df88977f165df5c28fa51030f316e059c30e949ae3a2fc4d3de5225cd/36.jpg" data-mid="104216455" border="0" src="https://freight.cargo.site/w/1000/i/636d6a7df88977f165df5c28fa51030f316e059c30e949ae3a2fc4d3de5225cd/36.jpg" /> <img width="500" height="333" width_o="500" height_o="333" data-src="https://freight.cargo.site/t/original/i/47e2a8a7fadb57ed2bafdd35a672239ff9f3513d4b9fa93092de21a108ab35ec/05.gif" data-mid="43901500" border="0" 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data-src="https://freight.cargo.site/t/original/i/33862c666f1f3ed3f0dfcad3e45e35219c77ccd248f25e30d10e0acecf6d8c0d/Daniel_MarencoOlympikus_Centro-1.jpg" data-mid="104218952" border="0" src="https://freight.cargo.site/w/1000/i/33862c666f1f3ed3f0dfcad3e45e35219c77ccd248f25e30d10e0acecf6d8c0d/Daniel_MarencoOlympikus_Centro-1.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/2ed9a2518493b4a423a39ee614a66b5703d91529c72f95293eebe0e4eab88bb5/Daniel_Marenco_Metro_-1844.jpg" data-mid="43895264" border="0" src="https://freight.cargo.site/w/1000/i/2ed9a2518493b4a423a39ee614a66b5703d91529c72f95293eebe0e4eab88bb5/Daniel_Marenco_Metro_-1844.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/95abd6a4fb0e8ea93487cbc3eb8bbf36ba68a40bdcc0641880b4b640b567b537/16.jpg" data-mid="43894993" border="0" src="https://freight.cargo.site/w/1000/i/95abd6a4fb0e8ea93487cbc3eb8bbf36ba68a40bdcc0641880b4b640b567b537/16.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/33862c666f1f3ed3f0dfcad3e45e35219c77ccd248f25e30d10e0acecf6d8c0d/Daniel_MarencoOlympikus_Centro-1.jpg" data-mid="104218952" border="0" src="https://freight.cargo.site/w/1000/i/33862c666f1f3ed3f0dfcad3e45e35219c77ccd248f25e30d10e0acecf6d8c0d/Daniel_MarencoOlympikus_Centro-1.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/98f114b73c5f053adf5148754693a9354b767715d5c67cbc297fd5f4aeb37514/38.jpg" data-mid="104219878" border="0" src="https://freight.cargo.site/w/1000/i/98f114b73c5f053adf5148754693a9354b767715d5c67cbc297fd5f4aeb37514/38.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" 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height_o="1000" data-src="https://freight.cargo.site/t/original/i/95abd6a4fb0e8ea93487cbc3eb8bbf36ba68a40bdcc0641880b4b640b567b537/16.jpg" data-mid="43894993" border="0" src="https://freight.cargo.site/w/1000/i/95abd6a4fb0e8ea93487cbc3eb8bbf36ba68a40bdcc0641880b4b640b567b537/16.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bfd48deb3e5df3dc79d49b79d571e60820063f0bf7f0752f7095dfb6eb003310/09.jpg" data-mid="43894985" border="0" src="https://freight.cargo.site/w/1000/i/bfd48deb3e5df3dc79d49b79d571e60820063f0bf7f0752f7095dfb6eb003310/09.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7663064cc3d87f39976296b3d19b5e4d34948366cb26c1601579b5a15f0296d9/24.png" data-mid="44016551" border="0" src="https://freight.cargo.site/w/1000/i/7663064cc3d87f39976296b3d19b5e4d34948366cb26c1601579b5a15f0296d9/24.png" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4715bd7c2e0ab2dbac02f29cad721461c590f65413f02f084be33df77fb79828/30.jpg" data-mid="104220575" border="0" src="https://freight.cargo.site/w/1000/i/4715bd7c2e0ab2dbac02f29cad721461c590f65413f02f084be33df77fb79828/30.jpg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/07400eaac563c7df77eb640466e4eba3ee64943fb918203262085c482cbb1083/04.jpg" data-mid="43896697" border="0" src="https://freight.cargo.site/w/1000/i/07400eaac563c7df77eb640466e4eba3ee64943fb918203262085c482cbb1083/04.jpg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/87527e99938f58ae4f6884022bbeff553ce3287473d4dc72d9dde2190e36c7b8/03.jpg" data-mid="43896696" border="0" src="https://freight.cargo.site/w/1000/i/87527e99938f58ae4f6884022bbeff553ce3287473d4dc72d9dde2190e36c7b8/03.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6466444bae62dbe082956a4dfd1467777f1df00bce54a106fd12dfa397928979/18.jpg" data-mid="43896740" border="0" src="https://freight.cargo.site/w/1000/i/6466444bae62dbe082956a4dfd1467777f1df00bce54a106fd12dfa397928979/18.jpg" /> ︎︎︎︎︎︎ Design, art direction, motion graphics ︎︎︎ Gustavo Rates Copywriting ︎︎︎ Thomás Lugris Paiva Creative Direction&nbsp;︎︎︎ Cassio Moron