Selected Work
MMXX

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multidisciplinary designer / art director – based in são paulo. 

long live the new flesh
ಠ_ಠ


Overview ︎

Info
︎︎︎︎︎︎

Visual designer and art director. With 15 years of experience, I had the opportunity to work for companies like Wieden Kennedy, DDB, Wunderman Thompson, among others.

Currently working @ Nubank

I love working on personal projects and had the œuvre Nerval exposed at FILE (Electronic Language International Festival) a few years ago. I also love working on collective projects and participated on Projeto Lambe-Lambe, spreading huge woodcut posters throughout São Paulo, printed on a 1929 German letterpress. With strong D.I.Y. work ethics, I have a small publishing/label called Raio Verde.


A few clients I have worked in the past years ︎︎︎ Netflix, Coca-Cola, Sprite, Tramontina, Heineken, Ambev, Subway and others.

instagramsunship (mixtape) / dumpster / moodboard (nsfw) / last.fm

Contact me at > gustavorates@gmail.com ︎︎

L
inkedin ︎︎

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A few selected projects above.



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Escola do Caos ID
Escola do Caos
Art Direction / Design
Escola do Caos® Identity.

2020












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Concept, strategy, design, art direction, motion graphics on the particles videos ︎︎︎ Gustavo Rates 
Strategy, planning and copywriting ︎︎︎ Danilo Janjacomo 
Main video motion design, soundtrack and editing ︎︎︎ Marcus Prado

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Novo PF
Instituto Akatu
Art Direction / Design / Illustration
Brazil wastes more than 26.3 million tons of food every year.

These foods are also the base of our most iconic meal, the major symbol of Brazilian cuisine: the Prato Feito, or “PF” on popular culture. A traditional dish known for its oversized portions.


2019
So, in order to save the environment, we came with a simple solution with a huge impact: rethink the standard portions served in every Prato Feito. To introduce it, a huge campaign was launched on Conscious Consumption Day.
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Concept, lead design, art direction, product design ︎︎︎ Gustavo Rates 
Concept and copywriting ︎︎︎ Julia Velo 
Concept ︎︎︎ Adriano Brodbeck
Design assistant ︎︎︎ Isa Ramos
Motion design, soundtrack and editing ︎︎︎ Marcus Prado & Igor Pinheiro